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Exploring marketing research.

By: Zikmund, William GContributor(s): Babin, Barry JMaterial type: TextTextReference number:0324539029Publication details: Mason, Ohio : London : Thomson South-Western ; Thomson Learning [distributor], 2006. Edition: 9th ed. / William G. Zikmund, Barry J. BabinDescription: xxi, 698 p. : col. ill., col. ports. ; 28 cmISBN: 9780324539028; 0324539029Subject(s): Marketing research | Marketing research -- Computer network resourcesDDC classification: 658.8'3 LOC classification: HF5415.2 | .Z54 2006
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415.2 .Z54 (Browse shelf(Opens below)) 1 Available 2000002009
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Previous ed.: 2003.

Includes bibliographical references and index.

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