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Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway.
Material type:
TextReference number:cou120000655Publication details: Hoboken, N.J. : John Wiley & Sons, c2009. Edition: 2nd ed., rev. and updatedDescription: xiv, 251 p. ; 23 cmISBN: 9780470496350; 0470496355Subject(s): Benchmarking (Management) | Corporate image | Brand name productsDDC classification: 658.4/013 LOC classification: HD62.15 | .C34 2009
Contents:
We just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future of category of one.
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|
Book
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Main Library General Shelves | HD62.15 .C34 (Browse shelf(Opens below)) | 1 | Available | 2000001345 |
Total reservations: 0
Includes index.
We just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future of category of one.
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