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Consumer tribes / edited by Bernard Cova, Robert V. Kozinets, Avi Shankar.

Contributor(s): Cova, Bernard | Kozinets, Robert | Shankar, AviMaterial type: TextTextReference number:9780750680240Publication details: Oxford : Butterworth-Heinemann, 2007. Description: xvii, 339 p. : ill. ; 24 cmISBN: 9780750680240; 0750680245Subject(s): Market segmentation | Consumer behaviorDDC classification: 658.8342 LOC classification: HF5415.32 | .C65926 2007
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415.32 .C65926 (Browse shelf(Opens below)) 1 Available 2000000771
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Includes bibliographical references and index.

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