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Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game / Indrajit Sinha, Thomas Foscht.

By: Sinha, IndrajitContributor(s): Foscht, ThomasMaterial type: TextTextReference number:14586117Publication details: Baskingstoke ; New York : Palgrave MacMillan, 2007. Description: xiv, 198 p. : ill. ; 25 cmISBN: 9780230507548; 0230507549Subject(s): Marketing -- Psychological aspects | Marketing -- Social aspectsDDC classification: 658.80019 LOC classification: HF5415 | .S516 2007
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415 .S516 (Browse shelf(Opens below)) 1 Available 2000001234
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Includes index.

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