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The practice of market research : an introduction / Yvonne McGivern.

By: McGivern, YvonneMaterial type: TextTextReference number: 2008034380Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2009. Edition: 3rd edDescription: xxx, 548 p. : ill. ; 25 cmISBN: 9780273717072; 0273717073Subject(s): Marketing research -- Methodology | Social sciences -- Research -- MethodologyDDC classification: 001.4 | 658.83 LOC classification: HF5415.2 | .M3827 2009
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415.2 .M3827 (Browse shelf(Opens below)) 1 Available 2000000285
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Includes bibliographical references (p. [529]-536) and index.

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