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Luxury fashion branding : trends, tactics, techniques / Uche Okonkwo.

By: Okonkwo, UcheMaterial type: TextTextReference number:9780230521674Publication details: Basingstoke ; New York, NY : Palgrave Macmillan, 2007. Description: xx, 332 p. : ill. (chiefly col.), col. ports. ; 25 cmISBN: 9780230521674; 0230521673Subject(s): Fashion merchandising | Luxuries -- Marketing | Brand name productsDDC classification: 687.0688 LOC classification: HF5415.122 | .O36 2007
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415.122 .O36 (Browse shelf(Opens below)) 1 Available 2000001145
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Includes bibliographical references (p.315-320) and index.

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