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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones.

By: Ryan, DamianContributor(s): Jones, CalvinMaterial type: TextTextReference number: 2008034688Publication details: London ; Philadelphia : Kogan Page, 2009. Description: xii, 276 p. : ill. ; 25 cmISBN: 9780749453893; 0749453893Subject(s): Internet marketing | Social media | Strategic planning | Marketing -- ManagementDDC classification: 658.8/72 LOC classification: HF5415.1265 | .R93 2009Online resources: Table of contents only | Contributor biographical information | Publisher description
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415.1265 .R93 (Browse shelf(Opens below)) 1 Available 2000001150
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Includes bibliographical references (p. [269]-271) and index.

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