The miscomprehension of televised communications, by Jacob Jacoby in association with Wayne D. Hoyer and David A. Sheluga.
Material type: TextReference number:7378003Publication details: New York, The Educational Foundation of the American Association of Advertising Agencies, 1980. Description: 196 p. illus. 23 cmSubject(s): Content analysis (Communication) | Advertising -- Social aspects | Mass media -- Social aspects | Television viewers -- United StatesItem type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
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Book | Education Library General Shelves | 001.553 J159M (Browse shelf(Opens below)) | 1 | Available | 34998000200878 |
Total reservations: 0
Research sponsored by the A.A.A.A. Educational Foundation.
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