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Scoring points : how Tesco continues to win customer loyalty / Clive Humby, Terry Hunt and Tim Phillips.

By: Humby, CliveContributor(s): Hunt, Terry, 1955- | Phillips, Tim, 1967-Material type: TextTextReference number:0749453389Publication details: London : Kogan Page, 2008. Edition: 2nd edDescription: x, 294 p., [8] p. of plates : ill. (some col.) ; 24 cmISBN: 9780749453381; 0749453389Subject(s): Tesco (Firm) | Customer loyalty programs -- Great Britain | Customer satisfaction -- Great BritainDDC classification: 658.8'12'0941 LOC classification: HF5415.525 | .H86 2008
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415.525 .H86 (Browse shelf(Opens below)) 1 Available 2000000954
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This ed. originally published: 2007.

Includes index.

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