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Beck-Burridge, Martin (Director of Automotive Studies and Senior Lecturer in International Business, Henley Management College)

Sports Sponsorship and Brand Development - London/Basingstoke Palgrave Macmillan 2001 - 192 p. hardback.

BookData Record

ISBN: 0333925408

Subjects--Topical Terms:
Sports sponsorship.
Automobile racing - Economic aspects.
Automobiles - Marketing.

LC Class. No.: GV716.B43