Sports Sponsorship and Brand Development (Record no. 51128)

MARC details
000 -LEADER
fixed length control field 00648cam a2200193 4500
001 - CONTROL NUMBER
control field i0333925408
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333925408
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780333925409
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number GV716.B43
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Beck-Burridge, Martin (Director of Automotive Studies and Senior Lecturer in International Business, Henley Management College)
245 ## - TITLE STATEMENT
Title Sports Sponsorship and Brand Development
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London/Basingstoke
Name of publisher, distributor, etc Palgrave Macmillan
Date of publication, distribution, etc 2001
300 ## - PHYSICAL DESCRIPTION
Extent 192 p.
Accompanying material hardback.
500 ## - GENERAL NOTE
General note BookData Record
596 ## -
-- 1
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sports sponsorship.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Automobile racing - Economic aspects.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Automobiles - Marketing.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Main Library Main Library General Shelves     GV716 .B43 339643-1001 03/01/2009 1 03/01/2009 Standard