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Integration marketing : how small businesses become big businesses--and big businesses become empires / Mark Joyner.

By: Joyner, Mark, 1968-Material type: TextTextReference number: 2008052031Publication details: Hoboken, N.J. : Wiley, c2009. Description: xviii, 142 p. : ill. ; 19 cmISBN: 9780470454596; 0470454598Subject(s): Strategic planning | Marketing | Small business | Big businessDDC classification: 658.8/01 LOC classification: HD30.28 | .J694 2009Online resources: Table of contents only
Contents:
Digital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history's most influential people -- Talking the business growth talk : the language of integration marketing (part 1) -- Why strategic integration marketing? : three magic words -- Taking that first step forward : creating your integration marketing growth strategy -- More words that matter : the language of integration marketing (part 2) -- Minimizing guesswork, maximizing growth : using the integration marketing score -- Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look -- One more benefit : integration marketing as ecology.
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HD30.28 .J694 (Browse shelf(Opens below)) 1 Available 2000001310
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Includes index.

Digital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history's most influential people -- Talking the business growth talk : the language of integration marketing (part 1) -- Why strategic integration marketing? : three magic words -- Taking that first step forward : creating your integration marketing growth strategy -- More words that matter : the language of integration marketing (part 2) -- Minimizing guesswork, maximizing growth : using the integration marketing score -- Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look -- One more benefit : integration marketing as ecology.

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