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Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo.
Material type:
TextReference number:cou00213928 Publication details: Singapore : John Wiley & Sons (Asia), 2008. Description: xiv, 423 p. : ill. ; c24 cmISBN: 9780470823262; 0470823267Subject(s): Brand name products -- Management | Branding (Marketing) | Luxuries -- MarketingDDC classification: 658.827 LOC classification: HD69.B7 | C473 2008
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Main Library General Shelves | HD69.B7 C473 (Browse shelf(Opens below)) | 1 | Available | 2000000665 |
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| HD69.B7 .P749 Brand immortality : | HD69.B7 B8316 Brand engagement : | HD69.B7 C467 The cult of the luxury brand : | HD69.B7 C473 Luxury brand management : | HD69.B7 C73 Cram101 textbook outlines to accompany Balanced brand : how to balance the stakeholder forces that can make or break your business, Foley & Kendrick, 1st edition. | HD69.B7 D37 Competitive success : | HD69.B7 F56 Brand storming : |
Includes bibliographical references and index.
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