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		MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money / Robert J. Kaden, Gerald Linda and Jay Conrad Levinson. by Kaden, Robert J Linda, Gerald Levinson, Jay Conrad Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page Limited, 2009 Online access: Contributor biographical information Publisher description Table of contents only Availability: Items available for loan: Main Library (1)Call number: HF5415.2 .K245. Place reservation Place recall Request article Add to folder (remove)
		The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. by Kapferer, Jean-Noël Edition: 4th ed., New ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2008 Online access: Table of contents only Availability: Items available for loan: Main Library (1)Call number: HD69.B7 K37. Place reservation Place recall Request article Add to folder (remove)
		New strategies for reputation management : gaining control of issues, crises & corporate social responsibility / Andrew Griffin. by Griffin, Andrew, 1972- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2008 Online access: Contributor biographical information Table of contents only Publisher description Availability: Items available for loan: Main Library (1)Call number: HD59.2 .G75. Place reservation Place recall Request article Add to folder (remove)
		The next big thing : spotting and forecasting consumer trends for profit / William Higham. by Higham, William Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia, Pa. : Kogan Page, 2009 Availability: Items available for loan: Main Library (1)Call number: HF5415.32 .H54. Place reservation Place recall Request article Add to folder (remove)
		The organization man / William H. Whyte ; foreword by Joseph Nocera. by Whyte, William Hollingsworth Material type: Text; Format: print ; Literary form: Not fiction Publication details: Philadelphia, PA : University of Pennsylvania Press, 2002 Availability: Items available for loan: Main Library (1)Call number: BF697 .W47. Place reservation Place recall Request article Add to folder (remove)
		Profitable marketing communications : a guide to marketing return on investment / Antony Young & Lucy Aitken. by Young, Antony, 1964- Aitken, Lucy Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page Ltd, 2007 Online access: Table of contents only Publisher description Contributor biographical information Availability: Items available for loan: Main Library (1)Call number: HF5415.13 .Y69. Place reservation Place recall Request article Add to folder (remove)
		Project governance : a practical guide to effective project decision making / Ross Garland. by Garland, Ross, 1957- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2009 Online access: Contributor biographical information Publisher description Table of contents only Availability: Items available for loan: Main Library (1)Call number: HD69.P75 G38. Place reservation Place recall Request article Add to folder (remove)
		Qualitative research : good decision making through understanding people, cultures and markets / Sheila Keegan. by Keegan, Sheila Series: Market research in practice series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, c2009 Availability: Items available for loan: Main Library (1)Call number: HF5415.2 .K36. Place reservation Place recall Request article Add to folder (remove)
		Raising venture capital finance in Europe : a practical guide for business owners, entrepreneurs and investors / Keith Arundale. by Arundale, Keith Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page Ltd, 2007 Online access: Table of contents only Publisher description Contributor biographical information Availability: Items available for loan: Main Library (1)Call number: HG5428 .A78. Place reservation Place recall Request article Add to folder (remove)
		The retail value chain : how to gain competitive advantage through efficient consumer response (ECR) strategies / Sami Finne & Hanna Sivonen. by Finne, Sami Sivonen, Hanna Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2009 Online access: Contributor biographical information Publisher description Table of contents only Availability: Items available for loan: Main Library (1)Call number: HF5429 .F4973. Place reservation Place recall Request article Add to folder (remove)