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Creative strategy in direct & interactive marketing / Susan K. Jones.
Material type:
TextReference number:9781933199023 Publication details: Evanston, Ill. : Racom Communications, c2006. Edition: 3rd edDescription: xiv, 408 p. : ill. ; 24 cmISBN: 9781933199023; 1933199024Other title: Creative strategy in direct and interactive marketingSubject(s): Direct marketingDDC classification: 658.84 LOC classification: HF5415.126 | .J66 2006
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|
Book
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Main Library General Shelves | HF5415.126 .J66 (Browse shelf(Opens below)) | 1 | Available | 2000001692 |
Total reservations: 0
Previous ed. has title: Creative strategy in direct marketing.
Includes bibliographical references (p. 372-376) and index.
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