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Cult of analytics : driving online marketing strategies using web analytics.

By: Jackson, SteveMaterial type: TextTextReference number:cou08000423Series: E-marketing essentialsPublication details: Amsterdam ; Boston : Elsevier/Butterworth-Heinmann, 2009. Edition: 1st edDescription: xviii, 265 p. : ill. ; 25 cmISBN: 9781856176118; 1856176118Subject(s): Internet marketing | Web usage miningDDC classification: 658.872 LOC classification: HF5415.1265 | .J23 2009
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415.1265 .J23 (Browse shelf(Opens below)) 1 Available 2000001533
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Includes index.

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