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Readings in advertising and promotion strategy. [Compiled by] Arnold M. Barban [and] C. H. Sandage. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill., R. D. Irwin, 1968
Availability: Items available for loan: Main Library (1)Call number: HF5823 .B258.
Advertising and promotion management. [Videorecording] Prepared by John A. Quelch. by
Edition: 3rd ed.
Material type: Film Film; Format: videocassette ; Type of visual material: videorecording
Publication details: Boston, Harvard Business School, c1991
Availability: Items available for loan: Media Centre (1)Call number: VIDEO.
When Ads Work by
Material type: Text Text
Publication details: Chichester John Wiley and Sons Ltd 1995
Availability: Items available for loan: Main Library (1)Call number: HF5823 .J71.
Power Promoting by
Material type: Text Text
Publication details: New York John Wiley and Sons Ltd 1997
Availability: Items available for loan: Main Library (1)Call number: HF5415 .S91.
Marketing communications : interactivity, communities and content / Chris Fill. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Harlow : Financial Times Prentice Hall, 2009
Availability: Items available for loan: Main Library (1)Call number: HF5415.123 .F55.
Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page Limited, 2010
Availability: Items available for loan: Main Library (1)Call number: HF5438.5 .M85.
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